QuestionPro Survey

Dear Viva! Friend

As someone who cares deeply about animals, please will you fill out this survey today? We need your help more than ever to help us save animals’ lives.

1. Do you have email? Contacting you this way (eg about events in your area) saves us money and helps the planet. My email is:

2. Would you describe yourself as:

Meat and fish eater

Fish (not meat) eater

Nearly Vegetarian

Vegetarian

Nearly Vegan

Vegan

Other

3. How long have you been vegetarian?

4. How long have you been nearly vegan?

5. How long have you been vegan?

6. What is the main reason for your change of diet?

I am against animal slaughter

Factory farming is cruel

Farming of animals per se is immoral and unnecessary

I want to save the planet

I want to help feed the world

I want to eat healthily

Religious beliefs

Taste (eg don’t like meat/prefer veggie food)

7. Have you ever witnessed cruelty to farmed animals?

Yes

8. Do you know of a factory farm or slaughterhouse in your area?
If yes, please email details to investigations@viva.org.uk

Yes

9. The number of UK land animals killed for food in 2008 was 882 million? Is this:

More than you expected?

About what you expected?

Less than you expected?

10. Viva! has been instrumental in reducing this number - our duck campaign saw duck slaughter drop from 18 million (2004) to 15 million (2008). Did you know this?

Yes

11. Did you know that Viva! investigates factory farms?

Yes

12. Do you support our investigations?

Yes

13. Did you know that Viva! exposed Bernard Matthews' farms three Christmases running, with footage shown nationally and internationally during the bird flu crisis?

Yes

14. Did you know that Viva!'s Pig In Hell campaign involved the most detailed investigations of pig farms ever undertaken in the UK?

Yes

15. Did you know that more than 90% of chickens, ducks and turkeys are still factory farmed?

Yes

16. Do you think factory farming should be banned?

Yes

17. Viva! campaigns in all the following areas but which are the most important to you? Put "1" against your first choice followed by "2" for second most important - and so on.

Expose cruelty of factory farming
Expose health risks of factory farming
Expose cruelty of slaughter
Reveal health risks of eating meat
Reveal health risks of eating dairy
Show why eating animals is destroying our planet
Show why a vegan diet is the most sustainable
Show why veggie diets help feed the world
Help people reduce amount of meat/fish/dairy they eat
Help people go vegetarian
Help people go vegan
Youth campaigns and school talks

18. Knowing that we rely completely on public kindness, would you be prepared to help our work by making a small regular gift of just £3 a month?
Or if you already have a standing order with us, would you be prepared to make a one-off special donation on this occasion?

Yes